The company has developed an ecosystem of individual client services
In this case, it’s time to think about a super app – an application that will unite them all. This is convenient for the user: it is enough to log in once to get access to all products. A good example of this approach is the Gazpromneft application, where you can not only open a bonus card, but also pay a fine or travel on a toll road.
It is important for the company to track the delivery of push notifications
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