When a company understands that it needs mobile software, it is important to choose the optimal method of its development. There are three types of services, each of which has its own advantages and disadvantages.
Today, technology allows you to turn a website into a pseudo-application with minimal costs, which can be placed in the Apple Store or Google Play. The user will not notice the difference. The service will have its own icon on the desktop of the smartphone, which you need to click to launch. In addition, the solution saves data after the first authorization, and the person does not need to log in every time.
This method has an important advantage when creating a mobile application:
The user does not need to update the application. This is convenient for experimenting and launching MVP (Minimal Viable Product is the minimum viable product). However, a pseudo—application is essentially a regular website that opens in a browser without an address bar.
So it has all the disadvantages of the web:
Work only online.
Inability to implement some popular functions due to restricted access to smartphone interfaces (for example, NFC module).
In which cases should I choose a pseudo-application?
If we are talking about a loyalty program, and it is important for the user to simply see his current bonuses and available discounts.
If more than 70% of the audience opens the site from a mobile device. By creating a pseudo-application, the company will facilitate access to the resource, will be able to study the audience’s reaction to the new format and find out whether it is worth developing the project.