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Fits:
For shopping services, ordering food, entertainment and other things.
Companies from the service and leisure sector.
Features and Limitations
This method has a number of advantages: low cost of developing and attracting customers, little competition, high virality and traffic: when you get into the catalog, you can get 100-300 thousand visits on the first day of the application launch.
Although geolocation is available in mini-apps, there are fewer opportunities to use it than native ones.
In addition, such applications have a small weight — up to 10 MB, which means a simplified interface and a limited set of functions. Such applications exist only within the social network and only narrow the audience of possible users.
No. 3. Adaptation of the site for the mobile version and PWA
PWA (Progressive Web App) technology allows you to add a website from the browser to the smartphone screen as an application.
Fits:
Companies that have a website with a large audience.
For example, you have an electronic store. You want users to be able to browse and make purchases from their phone.
In this case, you can first make a convenient mobile version of the site, and then modify it to PWA. Moreover, adapting an existing Internet resource will be cheaper than developing an application from scratch.
Features and Limitations
Push notifications and offline work in offline mode are available to users of the PWA application. At the same time, all the features of the site remain — simplified updating of information and attracting users through optimizing the resource for search engines, launching advertising and distributing published content.
Compared to the mobile version, PWA has many advantages. However, with offline mode support configured, the front-end bundle (site assembly) is taken from the cache, which means that the application may be updated untimely.
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With the mobile version of the site, with the correct configuration of the cache invalidation strategy, the user will always have up-to-date information.
In addition, PWA applications have limited use of certain features (Touch ID, Bluetooth and other functionality related to a specific operating system) and the amount of stored data/ files (maximum – 50 MB).
There is also no access to personal information on the user’s device.
No. 4. No Code and Low Code platforms
Recently, the popularity of developing No Code (without writing program code) and Low Code (with minimal coding) has been growing. There are a lot of such platforms on the market.
By filling out the template, you can get a ready-made application, subsequently paying for monthly maintenance or the cost of the license.
Fits:
To test hypotheses, if you don’t have a team to develop your own application, or standard functionality is enough for customers, where the design does not involve difficulties like 3D animation.
Small businesses, especially niche services, for which the limitations of the platform will not be critical.
Features and Limitations
Much of the success of such a solution depends on the task at hand and the depth of its study.
For example, if your business is connected with transportation, you will need: two mobile applications (for a passenger and a driver) and a dispatcher’s workplace, combined with CMS functionality for the site. if you plan to add several cities of presence, the conditions become more complicated.
It is possible to find solutions on No Code/Low Code, but it will take time. And yet they may be incomplete: somewhere you will have to do without add-ons or pick up plug-ins (often with a paid subscription) to replace individual functions.
Choose plugins that:
compatible with each other;
fit into the current architecture;
can support scalability.
No Code is often not suitable:
high-tech solutions (for example, an application for ground control of drones);
fintech products (for example, DBOS for legal entities);
large projects with planned scaling of the service;
if the product development plans are vague.